Why you need to ignore commercials about stock picking Commercials about stock picking are designed to sell, not to build your wealth, and the incentives and evidence behind them are stacked against individual investors. They play on emotion, selective data, and short-term stories rather than a repeatable, long-term process grounded in your goals and risk tolerance. How stock-picking ads actually work They are marketing, not research. The primary goal is to gather assets, sell newsletters, or generate trading commissions, not to improve your risk‑adjusted returns. They highlight winners and ignore losers. Showing a few huge past successes hides the many ideas that went nowhere or blew up, a classic survivorship and cherry‑picking problem. Why the promises are misleading Past performance is not predictive. Even professional active managers who publish full track records struggle to consistently beat broad indexes after fees a...
Investment and economic observations by N. Russell Wayne, CFP, MBA. Mr. Wayne is the president of Sound Asset Management, inc. and former Managing Editor of The Value Line Investment Survey.