Why investors should ignore all media commercials about how to pick hot stocks Investors should ignore media commercials about how to pick hot stocks for several well-supported reasons: Advertising Influences Short-Term Attention, Not Long-Term Value Media commercials and advertising campaigns can attract investor attention and temporarily boost a stock’s price, especially among retail investors. Research shows this effect is usually short-lived, and stocks with increased advertising often underperform in the following years as the initial hype fades. This pattern is especially strong for companies with less analyst coverage and more retail ownership. Commercials Often Promote Speculative or Unproven Strategies Stock picking commercials frequently promise extraordinary returns or “secret” systems, but these claims are not backed by credible evidence. The track record of stock picking—whether by individuals or ...
Don’t bother trying to beat the market Beating the market consistently—meaning achieving higher returns than a benchmark like the S&P 500 over the long term—is extraordinarily difficult for both professionals and individual investors. Here’s why: Market Efficiency and Crowd Behavior Most investors—including professionals—tend to follow conventional wisdom or popular investment strategies, often based on partial truths or myths. This leads to widespread herd behavior, making it hard for anyone to gain a real edge simply by following the crowd. Critical thinking and independent analysis are rare, and even those who try to think differently often find themselves influenced by entrenched beliefs. The market is highly efficient at absorbing information, so any widely known strategy or insight is quickly priced in, leaving little opportunity for outperformance. Performance Statistics Professional Underperformance: Studies consistently show that the vast...