Don’t Depend on the Better Business Bureau
The dependability of Better Business Bureau (BBB)
ratings can be questioned for several reasons:
1.
Subjectivity in Ratings: BBB ratings are
not purely objective and can be influenced by various factors such as the
volume of complaints received, the speed of complaint resolution, and whether
the business responds to complaints. These factors may not always reflect the
overall quality or reliability of a business.
2.
Not Based on Reviews or Complaints: That’s
odd since comments, both positive and negative, from parties who had actually
interacted should have been considered.
Perhaps a Ouija Board played a role in the grades assigned.
3.
Limited Criteria: The criteria used by the
BBB to assign ratings may not cover all aspects of a business's operations or
customer satisfaction. Some businesses may receive lower ratings due to factors
that are not indicative of their overall performance.
4.
Pay-to-Play Allegations: There have been
criticisms that BBB accreditation and higher ratings can sometimes be
influenced by businesses paying membership fees or becoming accredited members.
BBB accreditation costs $650 a year and gives the business owner the
opportunity to present what appears to be a more impressive image, but in fact
there is no difference.
5.
Varied Local Chapters: BBB ratings can
vary between different local chapters, as each chapter operates independently.
This inconsistency can lead to different ratings for the same business
depending on its location.
6.
Alternative Sources of Information: In
addition to BBB ratings, consumers can access reviews on other platforms such
as Google, Yelp or industry-specific review sites. These sources may provide a
broader range of opinions and experiences from customers.
7.
Not Mandatory or Comprehensive: Businesses
are not required to be accredited by the BBB, and not all businesses choose to
participate. This can limit the availability of BBB ratings for certain
businesses.
Given these factors, although BBB ratings can provide
some insight into a business's reputation and handling of consumer complaints,
they should be considered alongside other sources of information to form a
balanced assessment. Relying solely on BBB ratings may not provide a complete
picture of a business's reliability or quality.
N. Russell Wayne
Weston, CT
Any questions: please contact me at nrwayne@soundasset.com
203-895-8877
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