WE DO BETTER WHEN YOU DO BETTER! One of the more prominent recent TV commercials comes from a well-known Wesst Coast adviser whose spokesperson proudly announces that they do better when their clients do better. Surprise, surprise, with rare exception that’s the fee arrangement used by the overwhelming majority of firms in this industry. Typically, advisory fees are set as a percentage of assets under management. Although a midpoint would probably be about 1% annually, as assets to be managed reach higher levels, fees are reduced. Yet, this commercial seems clearly aimed at convincing less knowledgeable investors that by some minor miracle the firm behind it is giving you a better deal. That’s hardly the case. Though fee arrangements usually follow a common path, they may reflect the asset allocation if the split varies markedly from the norm. One example would be accounts that are heavily biased toward fixed income. For those, ...
Investment and economic observations by N. Russell Wayne, CFP, MBA. Mr. Wayne is the president of Sound Asset Management, inc. and former Managing Editor of The Value Line Investment Survey.