Attention, Traders!
While the investment markets have done little more
than marking time over the last couple of months, I’ve noticed an increasing number
of TV commercials aimed at the same folks who go to casinos with the belief
that they can beat the system. The
typical commercial has a person sitting in front of a large monitor displaying
an abundance of charts and tables intended to create the belief that all the magic
needed to make a fortune is there waiting for them.
Fascinating? And
absurd.
Investment analysts whose time is devoted exclusively to
wading through all of the information available to determine what’s likely to
be a good holding and what’s not don’t exactly have stellar records of making
the best choices. So how is a typical
investor supposed to decipher a screen full of essentially useless data?
Quite possibly the extreme example of this was a
stockbroker friend of mine who had an opposing pair of large semicircular desks
surrounding him. The rear desk had six
massive monitors, each of which had a different chart of something (possibly daily
rainfall in New Guinea) for the express purpose of impressing whoever came to
consult with him.
Visiting with this gentleman was not unlike a day
watching the Jumbotrons at Fenway Park. From
the standpoint of presentation, the guy was a star.
His career began with a stint in selling vinyl siding
and eventually led to managing the office of a regional brokerage house. The office was elegantly appointed with model
sailing ships and other memorabilia intended to build longstanding confidence in
the services being offered.
Along the way, he grew a well-trimmed beard and added
wire-rimmed Ben Franklin glasses. All of
this added up to his accomplishment of being the second highest producing
broker in the company.
Did he know much about investments? No, but he knew about people. His entire approach was about dazzling them
with his footwork.
So when your television screen shifts to commercials
about how to take advantage of new trading opportunities, please do your best
not to gag.
N. Russell Wayne, CFPÒ
Any questions? Please contact me at nrwayne@soundasset.com
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