Inside Information?
Yes, inside information about companies is available,
but it’s not what you might think. There
may well have been a time when company officials provided hints or even
specific comments to analysts or insiders looking to get a leg up on the
general public, but those days are long gone.
These days, given the risks associated with doing so, companies have
usually gone out of their way to release new information to the public as
quickly as possible.
Analysts typically seek information about current
developments and what lies ahead. The
latter is forward-looking and is known as guidance.
In most cases, when companies are releasing their
quarterly results, they include guidance about the near future. This guidance covers revenues and profits,
usually in ranges, e.g., $200-220 million in revenues or $2.00-2.20 a share in
earnings. There may also be interim
updates when management expects that the numbers will be higher or lower than
those previously released.
Interim updates may be beneficial or problematic. When guidance is raised, the price of the
shares may rise. And vice-versa, though
lowered guidance may have a greater impact on the stock’s price.
Guidance is not the final word. In fact, many companies provide guidance that
is below what they are looking for. This
approach is used to increase the likelihood that actual numbers will be better
than guidance, thereby drawing a more enthusiastic response from investors. Whether this actually works in practice is
another story.
There’s more. That’s
what’s known as whisper numbers. Whisper numbers are what analysts estimate. They may or may not be the same as what the
companies provide as guidance. So when actual
results are in line with guidance, but fall short of the whisper numbers, the
shares may drop.
There are other ways of getting what amounts to inside
information. That’s a process of getting in touch with suppliers or end users
of products and services to learn about the rate of activity along the supply
and delivery chain. This is a matter of
due diligence, which if properly executed can fill in the blanks about how
things are going.
Listening to what companies say about their current
operations may be interesting, but learning from those they buy from or sell to
may be even more revealing. That’s the
real inside information.
N. Russell Wayne, CFPÒ
Any questions? Please contact me at nrwayne@soundasset.com
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