The Professional Approach To Stock
Selection
There are various
approaches to stock selection, but the two that predominate are fundamental
analysis and technical analysis.
Fundamental analysis is a numbers-based method that evaluates key
factors such as income and financial health, including the past, present, and
future. Technical analysis emphasizes
movements and formations of stock prices.
Fundamental analysis is
based on factors that over time have proved to have a meaningful impact on
stock price movements. The optimal
picture of corporate profitability is steady growth, both in the past and,
prospectively, in the coming years.
Steady growth is rewarded by higher valuations of underlying earning
power than those accorded companies with erratic progress.
When professionals screen
(filter) the data of the broad universe of stocks, they look for companies that
move ahead every year, regardless of the prevailing economic conditions. Although high past growth is no guarantee of
what’s to come, it does tend to build greater confidence in where things are
likely to go in the period ahead.
Growth companies are not
the only ones worth considering.
Cyclical companies, those whose results reflect changes in the economy,
may be interesting candidates when their stock prices are depressed prior to a
time of rebound. For these, however,
timing is critical.
In all cases, an
evaluation of financial health is essential.
A simple measure of same is a view of free cash flow. Companies that earn enough to more than cover
their expenses, debt obligations, dividend payments, and the like, are in the
best possible shape. That’s true even if
they begin with relatively little in the bank.
The ability to generate excess funds every year makes weak companies
strong and strong companies stronger.
Another important part of
fundamental analysis is valuation. Stock
prices are generally based on a multiple of underlying profits. If, for example, a company earns $2.00 a
share (e.g., company profits of $2 million divided by one million shares), a
fast-growing company’s stock might sell for 20 times $2.00 a share. That’s a price of $40. A slower growing company might sell for 10
times earnings, i.e., the price-earnings multiple.
Then there’s technical
analysis, a school of bizarre thought that suggests that future pricing can be
divined by the range of prices and price patterns of a stock’s history. There are numerous different shapes and
theories considered by those who subscribe to this approach. Unfortunately, however, there is nothing in
the literature of investing that in any way supports the forecasts these folks
would have you believe.
Even so, please note: If
the fundamental analysis is favorable, but the stock’s price is tumbling,
there’s probably something wrong with the fundamental analysis.
N. Russell Wayne, CFPÒ
Any questions? Please contact me at nrwayne@soundasset.com
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