How reliable are online reviews? Online reviews are only moderately reliable today—about two-thirds of reviews are genuine—but fake or manipulated feedback remains a widespread and growing problem across all major platforms. Reliability and Prevalence of Fake Reviews Recent 2025 data shows that around 30% of online reviews are fake, with some analyses finding up to 47% of reviews on major websites to be suspicious or manipulated. Platforms like Amazon and Yelp are heavily affected, while Trustpilot and Google continue to battle massive fake review volumes. For instance, Google removed over 170 million reviews in 2023 that violated its authenticity policies, and Tripadvisor deleted about two million in the same year. Consumer Trust and Perception Despite growing awareness, many consumers still trust online reviews. Surveys in 2025 show that 64% of people find online reviews as trustworthy as personal recommendations, while 67% worry about their authenticity. This paradox ste...
Investment and economic observations by N. Russell Wayne, CFP, MBA. Mr. Wayne is the president of Sound Asset Management, inc. and former Managing Editor of The Value Line Investment Survey.